{"id":987514981,"date":"2026-02-09T10:19:50","date_gmt":"2026-02-09T09:19:50","guid":{"rendered":"https:\/\/higher5.de\/blog\/?p=987514981"},"modified":"2026-02-17T08:56:08","modified_gmt":"2026-02-17T07:56:08","slug":"erfolgreiche-website-erstellen","status":"publish","type":"post","link":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/","title":{"rendered":"Erfolg\u00adrei\u00adche Website erstel\u00adlen \u2013 Die 10 wichtigs\u00adten Erfolgs\u00adfak\u00adto\u00adren"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201c1\u201d custom_padding_last_edited=\u201con|phone\u201d admin_label=\u201cDivi Flexile Hero Section 50\u201d module_class=\u201cavs-section\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cRGBA(255,255,255,0)\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_type=\u201ccircular\u201d background_color_gradient_direction_radial=\u201ctop left\u201d background_color_gradient_stops=\u201d#dadada 0%|#ffffff 30%\u201d background_image=\u201chttps:\/\/higher5.de\/blog\/wp-content\/uploads\/img-header-blog-erfolgreiche-website-erstellen.webp\u201d background_size=\u201ccontain\u201d background_position=\u201cbottom_left\u201d background_horizontal_offset=\u201c8%\u201d z_index=\u201c999\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d min_height=\u201c30vh\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d||||false|false\u201d custom_padding_tablet=\u201d||||false|false\u201d custom_padding_phone=\u201d||||false|false\u201d animation_direction=\u201cleft\u201d background_last_edited=\u201con|desktop\u201d background_enable_color_phone=\u201coff\u201d use_background_color_gradient_phone=\u201coff\u201d background_enable_image_tablet=\u201coff\u201d collapsed=\u201coff\u201d global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201c1_2,1_2\u201d custom_padding_last_edited=\u201coff|desktop\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cRGBA(255,255,255,0)\u201d background_enable_image=\u201coff\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d width=\u201c100%\u201d max_width=\u201c96%\u201d max_width_tablet=\u201c100%\u201d max_width_phone=\u201c100%\u201d max_width_last_edited=\u201con|tablet\u201d min_height=\u201c40vh\u201d min_height_tablet=\u201c50vh\u201d min_height_phone=\u201c50vh\u201d min_height_last_edited=\u201con|desktop\u201d height_tablet=\u201cauto\u201d height_phone=\u201d\u201d height_last_edited=\u201con|phone\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d||||false|false\u201d custom_padding_phone=\u201d||0px||false|false\u201d background_last_edited=\u201con|desktop\u201d global_colors_info=\u201d{}\u201d custom_padding__hover_enabled=\u201coff|desktop\u201d][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c4.16\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_image src=\u201chttps:\/\/higher5.de\/blog\/wp-content\/uploads\/img-header-blog-erfolgreiche-website-erstellen.webp\u201d alt=\u201cErfolgreiche Website erstel\u00adlen\u201d title_text=\u201cErfolgreiche Website erstel\u00adlen\u201d force_fullwidth=\u201con\u201d disabled_on=\u201coff|off|on\u201d admin_label=\u201cImage for Tablet &amp; Mobile\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width_tablet=\u201c100%\u201d max_width_phone=\u201c100%\u201d max_width_last_edited=\u201con|phone\u201d module_alignment=\u201ccenter\u201d custom_margin=\u201c2em||0px||false|false\u201d custom_padding=\u201d||0px||false|false\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d sticky_enabled=\u201c0\u201d][\/et_pb_image][et_pb_blurb disabled_on=\u201coff|off|on\u201d admin_label=\u201cInformationstext\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d height=\u201c2px\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||||false|false\u201d animation_style=\u201czoom\u201d animation_duration=\u201c2000ms\u201d animation_delay=\u201c750ms\u201d border_width_top=\u201c2px\u201d border_color_top=\u201d#2f3e4e\u201d global_colors_info=\u201d{}\u201d][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201crgba(255,255,255,0.7)\u201d border_radii=\u201con|20px|20px|20px|20px\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb content_max_width=\u201c100%\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201cavs-keyvisual-header tools\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cRGBA(255,255,255,0)\u201d max_width=\u201c100%\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201c15px|15px|15px|15px|true|true\u201d text_orientation_tablet=\u201ccenter\u201d text_orientation_phone=\u201ccenter\u201d text_orientation_last_edited=\u201con|tablet\u201d module_alignment_tablet=\u201d\u201d module_alignment_phone=\u201d\u201d module_alignment_last_edited=\u201con|tablet\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h1>Erfolg\u00adrei\u00adche Website erstel\u00adlen: So wird eure Website wirklich erfolg\u00adreich<\/h1>\n<p><span style=\"font-size: 75%; line-height: 120%!important;\">Eine <strong>erfolg\u00adrei\u00adche Website erstel\u00adlen<\/strong> \u2013 das ist heute eines der wichtigs\u00adten Ziele f\u00fcr Unter\u00adneh\u00admen, Selbst\u00adst\u00e4n\u00addige und Agentu\u00adren. Wie geht ihr am besten vor?<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_post_title meta=\u201coff\u201d featured_image=\u201coff\u201d disabled_on=\u201con|on|on\u201d module_class=\u201cavs-keyvisual-header tools\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width_tablet=\u201d\u201d width_phone=\u201d\u201d width_last_edited=\u201con|phone\u201d max_width=\u201c94%\u201d text_orientation_tablet=\u201ccenter\u201d text_orientation_phone=\u201ccenter\u201d text_orientation_last_edited=\u201con|tablet\u201d module_alignment_tablet=\u201ccenter\u201d module_alignment_phone=\u201ccenter\u201d module_alignment_last_edited=\u201con|desktop\u201d disabled=\u201con\u201d global_colors_info=\u201d{}\u201d][\/et_pb_post_title][et_pb_button button_text=\u201cNeue &amp; erfolg\u00adrei\u00adche Website erstel\u00adlen?\u201d button_alignment_tablet=\u201ccenter\u201d button_alignment_phone=\u201ccenter\u201d button_alignment_last_edited=\u201con|tablet\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201cbtn-cta-header popup-contact-form\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c1.2em\u201d button_text_color=\u201d#2e3e4d\u201d button_bg_color=\u201crgba(255,255,255,0.5)\u201d button_border_width=\u201c2px\u201d button_border_color=\u201d#2e3e4d\u201d button_border_radius=\u201c10px\u201d button_font=\u201d|||||on|||\u201d button_use_icon=\u201coff\u201d custom_margin=\u201c2.5em||20px|1em|false|false\u201d custom_margin_tablet=\u201d-1em||2em||false|false\u201d custom_margin_phone=\u201d-1em||2em||false|false\u201d custom_margin_last_edited=\u201con|tablet\u201d custom_padding=\u201c9px|30px|6px|30px|false|true\u201d animation_style=\u201cfade\u201d animation_direction=\u201cleft\u201d button_text_size_tablet=\u201c1.2em\u201d button_text_size_phone=\u201c1.2em\u201d button_text_size_last_edited=\u201con|tablet\u201d box_shadow_style=\u201cpreset1\u201d box_shadow_vertical=\u201c0px\u201d box_shadow_blur=\u201c0px\u201d box_shadow_color=\u201crgba(255,255,255,0.3)\u201d global_colors_info=\u201d{}\u201d button_bg_color__hover_enabled=\u201con|hover\u201d button_bg_color__hover=\u201crgba(255,255,255,0.8)\u201d button_bg_enable_color__hover=\u201con\u201d button_text_color__hover_enabled=\u201con|hover\u201d button_text_color__hover=\u201d#a0005d\u201d button_border_color__hover_enabled=\u201con|hover\u201d button_border_color__hover=\u201c#000000\u201d button_border_radius__hover_enabled=\u201con|hover\u201d button_border_radius__hover=\u201c10px\u201d button_text__hover_enabled=\u201coff|desktop\u201d button_text__hover=\u201cJetzt Bewer\u00adben\u201d box_shadow_spread__hover_enabled=\u201con|hover\u201d box_shadow_spread__hover=\u201c6px\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cSlide-Line\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#FFFFFF\u201d z_index=\u201c999\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d height=\u201c2em\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||0px||false|false\u201d global_module=\u201c987512697\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#2f3e4e\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d height=\u201c0.5em\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||0px||false|false\u201d animation_style=\u201cslide\u201d animation_direction=\u201cleft\u201d animation_duration=\u201c2000ms\u201d animation_delay=\u201c100ms\u201d animation_intensity_slide=\u201c35%\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d custom_padding_last_edited=\u201con|phone\u201d module_class=\u201cavs-section\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d custom_padding_tablet=\u201d||||false|false\u201d custom_padding_phone=\u201d||||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_row module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_code admin_label=\u201cShortcode TOC\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1200px\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d||||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00adver\u00adzeich\u00adnis<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e395130cee2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\" \/><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\" \/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" style=\"display:none\" id=\"ez-toc-cssicon-toggle-item-69e395130cee2\" checked aria-label=\"Toggle\"><nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#erfolgreiche_website_erstellen_so_wird_eure_website_wirklich_erfolgreich\">Erfolg\u00adrei\u00adche Website erstel\u00adlen: So wird eure Website wirklich erfolg\u00adreich<\/a><ul class=\"ez-toc-list-level-2\"><li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#was_macht_eine_website_wirklich_erfolgreich\">Was macht eine Website wirklich erfolg\u00adreich?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#wie_wir_eine_erfolgreiche_website_erstellen_ziele_und_design\">Wie wir eine erfolg\u00adrei\u00adche Website erstel\u00adlen: Ziele und Design<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#1_klare_ziele_als_fundament_jeder_erfolgreichen_website\">1. Klare Ziele als Funda\u00adment jeder erfolg\u00adrei\u00adchen Website<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#2_zielgruppenfokus_statt_bauchgefuehl\">2. Zielgrup\u00adpen\u00adfo\u00adkus statt Bauch\u00adge\u00adf\u00fchl<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#3_modernes_webdesign_mit_wiedererkennungswert\">3. Moder\u00adnes Webde\u00adsign mit Wieder\u00aderken\u00adnungs\u00adwert<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#erfolgreiche_website_erstellen_optimierung\">Erfolg\u00adrei\u00adche Website erstel\u00adlen: Optimie\u00adrung<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#4_mobile_optimierung_ist_pflicht_kein_extra\">4. Mobile Optimie\u00adrung ist Pflicht, kein Extra<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#5_ladezeit_der_unterschaetzte_erfolgsfaktor\">5. Ladezeit: Der unter\u00adsch\u00e4tzte Erfolgs\u00adfak\u00adtor<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#6_suchmaschinenoptimierung_von_anfang_an\">6. Suchma\u00adschi\u00adnen\u00adop\u00adti\u00admie\u00adrung von Anfang an<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#weitere_faktoren_zum_thema_erfolgreiche_website_erstellen\">Weitere Fakto\u00adren zum Thema erfolg\u00adrei\u00adche Website erstel\u00adlen<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#7_hochwertiger_content_mit_echtem_mehrwert\">7. Hochwer\u00adti\u00adger Content mit echtem Mehrwert<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#8_klare_call-to-actions_fuer_mehr_conversions\">8. Klare Call-to-Actions f\u00fcr mehr Conver\u00adsi\u00adons<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#9_vertrauen_durch_transparenz_social_proof\">9. Vertrauen durch Trans\u00adpa\u00adrenz &amp; Social Proof<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#10_kontinuierliche_optimierung_statt_stillstand\">10. Konti\u00adnu\u00adier\u00adli\u00adche Optimie\u00adrung statt Still\u00adstand<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#fazit_erfolgreiche_website_erstellen_heisst_strategisch_denken\">Fazit: Erfolg\u00adrei\u00adche Website erstel\u00adlen hei\u00dft strate\u00adgisch denken<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#warum_verlassen_besucher_eure_website\">Warum verlas\u00adsen Besucher eure Website?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n[\/et_pb_code][et_pb_icon font_icon=\u201cG||divi||400\u201d icon_color=\u201d#2f3e4e\u201d icon_width=\u201c36px\u201d align=\u201cleft\u201d admin_label=\u201cH\u2011Icon\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c2em||||false|false\u201d custom_padding=\u201d||0.25em||false|false\u201d global_module=\u201c987497599\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_divider color=\u201crgba(0,54,76,0.62)\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cH\u2011Teiler\u201d _builder_version=\u201c4.27.2\u201d _module_preset=\u201cdefault\u201d background_enable_mask_style=\u201con\u201d width=\u201c100%\u201d custom_margin=\u201d||21px||false|false\u201d custom_margin_tablet=\u201d||||false|false\u201d custom_margin_phone=\u201d||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|||\u201d border_color_bottom=\u201crgba(0,54,76,0.62)\u201d global_module=\u201c987497592\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_divider][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH2\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]\n<h2>Was macht eine Website wirklich erfolg\u00adreich?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Eine <strong>erfolg\u00adrei\u00adche Website zu erstel\u00adlen<\/strong> ist heute weit mehr als nur eine sch\u00f6ne Online-Visiten\u00adkarte zu bauen.<\/p>\n<p>Eure Website ist Vertriebs\u00adka\u00adnal, Marken\u00adbot\u00adschaf\u00adter, Vertrau\u00adens\u00adan\u00adker und oft der erste Kontakt\u00adpunkt mit poten\u00adzi\u00adel\u00adlen Kundin\u00adnen und Kunden.<\/p>\n<p>Doch was unter\u00adschei\u00addet eine durch\u00adschnitt\u00adli\u00adche Website von einer wirklich <strong>erfolg\u00adrei\u00adchen Website<\/strong>? Genau das schauen wir uns jetzt gemein\u00adsam an \u2013 praxis\u00adnah, verst\u00e4nd\u00adlich und mit Fokus auf Ergeb\u00adnisse.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u201cErfolgreiche Website erhal\u00adten\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201cpopup-contact-form\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c1.3em\u201d button_text_color=\u201d#2f3e4e\u201d button_border_radius=\u201c20px\u201d button_font=\u201d|||||on|||\u201d button_icon=\u201cI||divi||400\u201d button_icon_color=\u201d#2f3e4e\u201d custom_margin=\u201c2.5em||1.5em||false|false\u201d custom_padding=\u201c8px||||false|false\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_icon font_icon=\u201cG||divi||400\u201d icon_color=\u201d#2f3e4e\u201d icon_width=\u201c36px\u201d align=\u201cleft\u201d admin_label=\u201cH\u2011Icon\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c2em||||false|false\u201d custom_padding=\u201d||0.25em||false|false\u201d global_module=\u201c987497599\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_divider color=\u201crgba(0,54,76,0.62)\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cH\u2011Teiler\u201d _builder_version=\u201c4.27.2\u201d _module_preset=\u201cdefault\u201d background_enable_mask_style=\u201con\u201d width=\u201c100%\u201d custom_margin=\u201d||21px||false|false\u201d custom_margin_tablet=\u201d||||false|false\u201d custom_margin_phone=\u201d||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|||\u201d border_color_bottom=\u201crgba(0,54,76,0.62)\u201d global_module=\u201c987497592\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_divider][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH2: Wie wir eine erfolg\u00adrei\u00adche Website erstel\u00adlen: Ziel und Design\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>Wie wir eine erfolg\u00adrei\u00adche Website erstel\u00adlen: Ziele und Design<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201c1_3,1_3,1_3\u201d make_equal=\u201con\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text admin_label=\u201cH3: 1. Klare Ziele als Funda\u00adment jeder erfolg\u00adrei\u00adchen Website\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>1. Klare Ziele als Funda\u00adment jeder erfolg\u00adrei\u00adchen Website<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Bevor Design oder Technik eine Rolle spielen, braucht jede erfolg\u00adrei\u00adche Website eines: <strong>ein klares Ziel<\/strong>.<\/p>\n<p>Typische Ziele sind zum Beispiel:<\/p>\n<ul>\n<li>Leads generie\u00adren<\/li>\n<li>Produkte verkau\u00adfen<\/li>\n<li>Vertrauen aufbauen<\/li>\n<li>Anfra\u00adgen erhal\u00adten<\/li>\n<\/ul>\n<p>Ohne ein klares Ziel kann keine Website erfolg\u00adreich sein \u2013 egal wie modern sie aussieht.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH3: 2. Zielgrup\u00adpen\u00adfo\u00adkus statt Bauch\u00adge\u00adf\u00fchl\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>2. Zielgrup\u00adpen\u00adfo\u00adkus statt Bauch\u00adge\u00adf\u00fchl<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Eine <strong>erfolg\u00adrei\u00adche Website erstel\u00adlen<\/strong> hei\u00dft immer: f\u00fcr Menschen gestal\u00adten, nicht f\u00fcr Suchma\u00adschi\u00adnen allein.<\/p>\n<p>Fragt euch:<\/p>\n<ul>\n<li>Wen wollt ihr errei\u00adchen?<\/li>\n<li>Welche Probleme haben eure Besuche\u00adrin\u00adnen und Besucher?<\/li>\n<li>Welche Fragen m\u00fcssen sofort beant\u00adwor\u00adtet werden?<\/li>\n<\/ul>\n<p>Je besser ihr eure Zielgruppe versteht, desto h\u00f6her sind Verweil\u00addauer, Conver\u00adsion-Rate und Vertrauen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH3: 3. Moder\u00adnes Webde\u00adsign mit Wieder\u00aderken\u00adnungs\u00adwert\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>3. Moder\u00adnes Webde\u00adsign mit Wieder\u00aderken\u00adnungs\u00adwert<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Design ist kein Selbst\u00adzweck \u2013 aber extrem wichtig. Studien zeigen: Besucher entschei\u00adden inner\u00adhalb weniger Sekun\u00adden, ob sie bleiben oder absprin\u00adgen.<\/p>\n<p>Eine erfolg\u00adrei\u00adche Website \u00fcberzeugt durch:<\/p>\n<ul>\n<li>klares, moder\u00adnes Layout<\/li>\n<li>konsis\u00adtente Farben &amp; Typogra\u00adfie<\/li>\n<li>starke visuelle Hierar\u00adchie<\/li>\n<li>profes\u00adsio\u00adnel\u00adlen Gesamt\u00adein\u00addruck<\/li>\n<\/ul>\n<p>\ud83d\udc49 <strong>Gutes Webde\u00adsign verkauft \u2013 schlech\u00adtes Design kostet Vertrauen.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_icon font_icon=\u201cG||divi||400\u201d icon_color=\u201d#2f3e4e\u201d icon_width=\u201c36px\u201d align=\u201cleft\u201d admin_label=\u201cH\u2011Icon\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c2em||||false|false\u201d custom_padding=\u201d||0.25em||false|false\u201d global_module=\u201c987497599\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_divider color=\u201crgba(0,54,76,0.62)\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cH\u2011Teiler\u201d _builder_version=\u201c4.27.2\u201d _module_preset=\u201cdefault\u201d background_enable_mask_style=\u201con\u201d width=\u201c100%\u201d custom_margin=\u201d||21px||false|false\u201d custom_margin_tablet=\u201d||||false|false\u201d custom_margin_phone=\u201d||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|||\u201d border_color_bottom=\u201crgba(0,54,76,0.62)\u201d global_module=\u201c987497592\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_divider][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH2: Erfolg\u00adrei\u00adche Website erstel\u00adlen: Optimie\u00adrung\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>Erfolg\u00adrei\u00adche Website erstel\u00adlen: Optimie\u00adrung<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201c1_3,1_3,1_3\u201d make_equal=\u201con\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text admin_label=\u201cH3: 4. Mobile Optimie\u00adrung ist Pflicht, kein Extra\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>4. Mobile Optimie\u00adrung ist Pflicht, kein Extra<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Mehr als 60 % der Website-Besuche erfol\u00adgen mobil.<\/p>\n<p>Eine <strong>erfolg\u00adrei\u00adche Website<\/strong> funktio\u00adniert deshalb auf Smart\u00adphone, Tablet und Desktop perfekt.<\/p>\n<p>Wichtige Fakto\u00adren:<\/p>\n<ul>\n<li>Respon\u00adsive Design<\/li>\n<li>gut lesbare Schrift\u00adgr\u00f6\u00ad\u00dfen<\/li>\n<li>klick\u00adfreund\u00adli\u00adche Buttons<\/li>\n<li>schnelle Ladezei\u00adten<\/li>\n<\/ul>\n<p>Google bewer\u00adtet Mobile-Usabi\u00adlity direkt im Ranking \u2013 ein Muss f\u00fcr SEO.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH3: 5. Ladezeit: Der unter\u00adsch\u00e4tzte Erfolgs\u00adfak\u00adtor\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>5. Ladezeit: Der unter\u00adsch\u00e4tzte Erfolgs\u00adfak\u00adtor<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Eine langsame Website ist einer der h\u00e4ufigs\u00adten Conver\u00adsion-Killer.<\/p>\n<p>F\u00fcr eine erfolg\u00adrei\u00adche Website gilt:<\/p>\n<ul>\n<li>Ladezeit unter 2 Sekun\u00adden<\/li>\n<li>optimierte Bilder<\/li>\n<li>saube\u00adren Code<\/li>\n<li>leistungs\u00adf\u00e4\u00adhi\u00adges Hosting<\/li>\n<\/ul>\n<p>Schon eine Sekunde Verz\u00f6\u00adge\u00adrung kann messbar Umsatz kosten.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH3: 6. Suchma\u00adschi\u00adnen\u00adop\u00adti\u00admie\u00adrung von Anfang an\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>6. Suchma\u00adschi\u00adnen\u00adop\u00adti\u00admie\u00adrung von Anfang an<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Eine <strong>erfolg\u00adrei\u00adche Website erstel\u00adlen<\/strong> ohne SEO? Praktisch unm\u00f6g\u00adlich.<\/p>\n<p>Wichtige SEO-Grund\u00adla\u00adgen:<\/p>\n<ul>\n<li>klare Seiten\u00adstruk\u00adtur<\/li>\n<li>saubere URLs<\/li>\n<li>Keyword-optimierte Texte<\/li>\n<li>Meta Titles &amp; Descrip\u00adti\u00adons<\/li>\n<li>interne Verlin\u00adkung<\/li>\n<\/ul>\n<p>SEO sorgt daf\u00fcr, dass eure Website \u00fcberhaupt gefun\u00adden wird \u2013 dauer\u00adhaft und nachhal\u00adtig.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_icon font_icon=\u201cG||divi||400\u201d icon_color=\u201d#2f3e4e\u201d icon_width=\u201c36px\u201d align=\u201cleft\u201d admin_label=\u201cH\u2011Icon\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c2em||||false|false\u201d custom_padding=\u201d||0.25em||false|false\u201d global_module=\u201c987497599\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_divider color=\u201crgba(0,54,76,0.62)\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cH\u2011Teiler\u201d _builder_version=\u201c4.27.2\u201d _module_preset=\u201cdefault\u201d background_enable_mask_style=\u201con\u201d width=\u201c100%\u201d custom_margin=\u201d||21px||false|false\u201d custom_margin_tablet=\u201d||||false|false\u201d custom_margin_phone=\u201d||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|||\u201d border_color_bottom=\u201crgba(0,54,76,0.62)\u201d global_module=\u201c987497592\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_divider][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH2: Weitere Fakto\u00adren zum Thema erfolg\u00adrei\u00adche Website erstel\u00adlen\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>Weitere Fakto\u00adren zum Thema erfolg\u00adrei\u00adche Website erstel\u00adlen<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201c1_3,1_3,1_3\u201d make_equal=\u201con\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text admin_label=\u201cH3: 7. Hochwer\u00adti\u00adger Content mit echtem Mehrwert\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>7. Hochwer\u00adti\u00adger Content mit echtem Mehrwert<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Content ist einer der st\u00e4rks\u00adten Erfolgs\u00adfak\u00adto\u00adren. Erfolg\u00adrei\u00adche Websites beant\u00adwor\u00adten Fragen, l\u00f6sen Probleme und positio\u00adnie\u00adren sich als Exper\u00adtin\u00adnen oder Exper\u00adten.<\/p>\n<p>Guter Content:<\/p>\n<ul>\n<li>ist verst\u00e4nd\u00adlich geschrie\u00adben<\/li>\n<li>nutzt relevante Keywords nat\u00fcr\u00adlich<\/li>\n<li>bietet Mehrwert statt Werbe\u00adflos\u00adkeln<\/li>\n<li>st\u00e4rkt Vertrauen und Autori\u00adt\u00e4t<\/li>\n<\/ul>\n<p>\ud83d\udc49 Content entschei\u00addet, ob Besucher:innen bleiben oder gehen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH3: 8. Klare Call-to-Actions f\u00fcr mehr Conver\u00adsi\u00adons\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>8. Klare Call-to-Actions f\u00fcr mehr Conver\u00adsi\u00adons<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Was sollen Besuche\u00adrin\u00adnen oder Besucher als N\u00e4chs\u00adtes tun?<\/p>\n<p>Eine erfolg\u00adrei\u00adche Website f\u00fchrt Nutze\u00adrin\u00adnen und Nutzer gezielt:<\/p>\n<ul>\n<li>Kontakt aufneh\u00admen<\/li>\n<li>Angebot anfor\u00addern<\/li>\n<li>Termin buchen<\/li>\n<li>Newslet\u00adter abonnie\u00adren<\/li>\n<\/ul>\n<p>\ud83d\udc49 Klare Call-to-Actions erh\u00f6hen messbar die Conver\u00adsion-Rate.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH3: 9. Vertrauen durch Trans\u00adpa\u00adrenz &amp; Social Proof\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>9. Vertrauen durch Trans\u00adpa\u00adrenz &amp; Social Proof<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Vertrauen ist online entschei\u00addend. Erfolg\u00adrei\u00adche Websites zeigen:<\/p>\n<ul>\n<li>Kunden\u00adstim\u00admen &amp; Referen\u00adzen<\/li>\n<li>echte Projekte<\/li>\n<li>klare Ansprech\u00adpart\u00adner<\/li>\n<li>trans\u00adpa\u00adrente Infor\u00adma\u00adtio\u00adnen<\/li>\n<\/ul>\n<p>Je h\u00f6her das Vertrauen, desto gerin\u00adger die Hemmschwelle zur Anfrage.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201c1_3,1_3,1_3\u201d make_equal=\u201con\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][et_pb_text admin_label=\u201cH3: 10. Konti\u00adnu\u00adier\u00adli\u00adche Optimie\u00adrung statt Still\u00adstand\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>10. Konti\u00adnu\u00adier\u00adli\u00adche Optimie\u00adrung statt Still\u00adstand<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Eine erfolg\u00adrei\u00adche Website ist <strong>nie fertig<\/strong>. Analyse, Tests und Optimie\u00adrun\u00adgen geh\u00f6ren dauer\u00adhaft dazu.<\/p>\n<p>Wichtige Tools:<\/p>\n<ul>\n<li>Google Analy\u00adtics<\/li>\n<li>Google Search Console<\/li>\n<li>Heatmaps &amp; Nutzer\u00adana\u00adly\u00adsen<\/li>\n<\/ul>\n<p>Nur wer seine Website regel\u00adm\u00e4\u00ad\u00dfig optimiert, bleibt langfris\u00adtig erfolg\u00adreich.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][\/et_pb_column][et_pb_column type=\u201c1_3\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|1em|3em|1em|false|true\u201d border_color_all=\u201c#618290\u201d global_colors_info=\u201d{}\u201d][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_icon font_icon=\u201cG||divi||400\u201d icon_color=\u201d#2f3e4e\u201d icon_width=\u201c36px\u201d align=\u201cleft\u201d admin_label=\u201cH\u2011Icon\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c2em||||false|false\u201d custom_padding=\u201d||0.25em||false|false\u201d global_module=\u201c987497599\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_divider color=\u201crgba(0,54,76,0.62)\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cH\u2011Teiler\u201d _builder_version=\u201c4.27.2\u201d _module_preset=\u201cdefault\u201d background_enable_mask_style=\u201con\u201d width=\u201c100%\u201d custom_margin=\u201d||21px||false|false\u201d custom_margin_tablet=\u201d||||false|false\u201d custom_margin_phone=\u201d||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|||\u201d border_color_bottom=\u201crgba(0,54,76,0.62)\u201d global_module=\u201c987497592\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_divider][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cFazit: Erfolg\u00adrei\u00adche Website erstel\u00adlen hei\u00dft strate\u00adgisch denken\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>Fazit: Erfolg\u00adrei\u00adche Website erstel\u00adlen hei\u00dft strate\u00adgisch denken<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Eine erfolg\u00adrei\u00adche Website entsteht nicht zuf\u00e4l\u00adlig.<\/p>\n<p>Sie ist das Ergeb\u00adnis aus:<\/p>\n<ul>\n<li>klarer Strate\u00adgie<\/li>\n<li>profes\u00adsio\u00adnel\u00adlem Webde\u00adsign<\/li>\n<li>starker SEO<\/li>\n<li>nutzer\u00adzen\u00adtrier\u00adtem Denken<\/li>\n<\/ul>\n<p>Wenn all diese Fakto\u00adren zusam\u00admen\u00adspie\u00adlen, wird eure Website zu einem echten Business-Werkzeug \u2013 nicht nur zu einer h\u00fcbschen Oberfl\u00e4\u00adche.<\/p>\n<p><strong>Ihr m\u00f6chtet eine erfolg\u00adrei\u00adche Website erstel\u00adlen oder eure bestehende Website optimie\u00adren?<\/strong><\/p>\n<p>Dann lohnt sich der Blick auf profes\u00adsio\u00adnelle Unter\u00adst\u00fct\u00adzung \u2013 denn guter Webauf\u00adtritt zahlt sich aus.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u201cBereit f\u00fcr eine erfolg\u00adrei\u00adche Website?\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201cpopup-contact-form\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c1.3em\u201d button_text_color=\u201d#2f3e4e\u201d button_border_radius=\u201c20px\u201d button_font=\u201d|||||on|||\u201d button_icon=\u201cI||divi||400\u201d button_icon_color=\u201d#2f3e4e\u201d custom_margin=\u201c2.5em||1.5em||false|false\u201d custom_padding=\u201c8px||||false|false\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u201con|on|on\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d disabled=\u201con\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_icon font_icon=\u201cG||divi||400\u201d icon_color=\u201d#2f3e4e\u201d icon_width=\u201c36px\u201d align=\u201cleft\u201d admin_label=\u201cH\u2011Icon\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c2em||||false|false\u201d custom_padding=\u201d||0.25em||false|false\u201d global_module=\u201c987497599\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_divider color=\u201crgba(0,54,76,0.62)\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cH\u2011Teiler\u201d _builder_version=\u201c4.27.2\u201d _module_preset=\u201cdefault\u201d background_enable_mask_style=\u201con\u201d width=\u201c100%\u201d custom_margin=\u201d||21px||false|false\u201d custom_margin_tablet=\u201d||||false|false\u201d custom_margin_phone=\u201d||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|||\u201d border_color_bottom=\u201crgba(0,54,76,0.62)\u201d global_module=\u201c987497592\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_divider][et_pb_text disabled_on=\u201coff|off|off\u201d admin_label=\u201cH3 \u2014 Abschluss\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h3>Warum verlas\u00adsen Besucher eure Website?<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u201cText\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]Wir analy\u00adsie\u00adren Websites aus <strong>psycho\u00adlo\u00adgi\u00adscher, strate\u00adgi\u00adscher und techni\u00adscher Sicht<\/strong> und zeigen euch konkret, wo Besucher absprin\u00adgen \u2013 und warum.<br>\n[\/et_pb_text][et_pb_button button_text=\u201cJetzt Website-Analyse anfor\u00addern\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201cpopup-contact-form\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c1.3em\u201d button_text_color=\u201d#2f3e4e\u201d button_border_radius=\u201c20px\u201d button_font=\u201d|||||on|||\u201d button_icon=\u201cI||divi||400\u201d button_icon_color=\u201d#2f3e4e\u201d custom_margin=\u201c2.5em||1.5em||false|false\u201d custom_padding=\u201c8px||||false|false\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erfolg\u00adrei\u00adche Website erstel\u00adlen: Wir zeigen euch die wichtigs\u00adten Erfolgs\u00adfak\u00adto\u00adren f\u00fcr Design, SEO, Usabi\u00adlity &amp; Conver\u00adsion.<\/p>\n","protected":false},"author":1,"featured_media":987515341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[142],"tags":[],"class_list":["post-987514981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erfolgreiche Website erstellen \u2013 Die 10 wichtigsten Erfolgsfaktoren<\/title>\n<meta name=\"description\" content=\"Erfolgreiche Website erstellen: Wir zeigen euch die wichtigsten Erfolgsfaktoren f\u00fcr Design, SEO, Usability &amp; Conversion. Mehr erfahren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erfolgreiche Website erstellen \u2013 So wird eure Website wirklich erfolgreich\" \/>\n<meta property=\"og:description\" content=\"Was macht eine erfolgreiche Website aus? Wir zeigen euch die wichtigsten Faktoren f\u00fcr Design, SEO, Usability &amp; Conversion \u2013 kompakt erkl\u00e4rt vom Webdesign-Experten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/\" \/>\n<meta property=\"og:site_name\" content=\"higher5 Webdesign - Homepages &amp; Webseitenerstellung Leverkusen\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T09:19:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T07:56:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/higher5.de\/blog\/wp-content\/uploads\/sm-webdesign-higher5.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"avs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"avs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Erfolgreiche Website erstellen \u2013 Die 10 wichtigsten Erfolgsfaktoren","description":"Erfolgreiche Website erstellen: Wir zeigen euch die wichtigsten Erfolgsfaktoren f\u00fcr Design, SEO, Usability & Conversion. Mehr erfahren!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/","og_locale":"de_DE","og_type":"article","og_title":"Erfolgreiche Website erstellen \u2013 So wird eure Website wirklich erfolgreich","og_description":"Was macht eine erfolgreiche Website aus? Wir zeigen euch die wichtigsten Faktoren f\u00fcr Design, SEO, Usability & Conversion \u2013 kompakt erkl\u00e4rt vom Webdesign-Experten.","og_url":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/","og_site_name":"higher5 Webdesign - Homepages &amp; Webseitenerstellung Leverkusen","article_published_time":"2026-02-09T09:19:50+00:00","article_modified_time":"2026-02-17T07:56:08+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/higher5.de\/blog\/wp-content\/uploads\/sm-webdesign-higher5.webp","type":"image\/webp"}],"author":"avs","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"avs","Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#article","isPartOf":{"@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/"},"author":{"name":"avs","@id":"https:\/\/higher5.de\/blog\/#\/schema\/person\/42794e099f5d8d466d5925f1f6c028d9"},"headline":"Erfolg\u00adrei\u00adche Website erstel\u00adlen \u2013 Die 10 wichtigs\u00adten Erfolgs\u00adfak\u00adto\u00adren","datePublished":"2026-02-09T09:19:50+00:00","dateModified":"2026-02-17T07:56:08+00:00","mainEntityOfPage":{"@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/"},"wordCount":3948,"image":{"@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#primaryimage"},"thumbnailUrl":"https:\/\/higher5.de\/blog\/wp-content\/uploads\/icon-erfolgreiche-website-erstellen.webp","articleSection":["Marketing"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/","url":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/","name":"Erfolgreiche Website erstellen \u2013 Die 10 wichtigsten Erfolgsfaktoren","isPartOf":{"@id":"https:\/\/higher5.de\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#primaryimage"},"image":{"@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#primaryimage"},"thumbnailUrl":"https:\/\/higher5.de\/blog\/wp-content\/uploads\/icon-erfolgreiche-website-erstellen.webp","datePublished":"2026-02-09T09:19:50+00:00","dateModified":"2026-02-17T07:56:08+00:00","author":{"@id":"https:\/\/higher5.de\/blog\/#\/schema\/person\/42794e099f5d8d466d5925f1f6c028d9"},"description":"Erfolgreiche Website erstellen: Wir zeigen euch die wichtigsten Erfolgsfaktoren f\u00fcr Design, SEO, Usability & Conversion. Mehr erfahren!","breadcrumb":{"@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#primaryimage","url":"https:\/\/higher5.de\/blog\/wp-content\/uploads\/icon-erfolgreiche-website-erstellen.webp","contentUrl":"https:\/\/higher5.de\/blog\/wp-content\/uploads\/icon-erfolgreiche-website-erstellen.webp","width":1000,"height":625,"caption":"Erfolgreiche Website erstellen"},{"@type":"BreadcrumbList","@id":"https:\/\/higher5.de\/blog\/marketing\/erfolgreiche-website-erstellen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/higher5.de\/blog\/"},{"@type":"ListItem","position":2,"name":"Erfolgreiche Website erstellen \u2013 Die 10 wichtigsten Erfolgsfaktoren"}]},{"@type":"WebSite","@id":"https:\/\/higher5.de\/blog\/#website","url":"https:\/\/higher5.de\/blog\/","name":"higher5 Webdesign - Homepages &amp; Webseitenerstellung Leverkusen","description":"Homepage erstellen Leverkusen","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/higher5.de\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/higher5.de\/blog\/#\/schema\/person\/42794e099f5d8d466d5925f1f6c028d9","name":"avs","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/higher5.de\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fb423dc210d854b989df8f586f9877bf694304528a0d61b7465cb1e126295310?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb423dc210d854b989df8f586f9877bf694304528a0d61b7465cb1e126295310?s=96&d=mm&r=g","caption":"avs"},"sameAs":["https:\/\/higher5.de\/blog"],"url":"https:\/\/higher5.de\/blog\/author\/avs-lev\/"}]}},"_links":{"self":[{"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/posts\/987514981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/comments?post=987514981"}],"version-history":[{"count":0,"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/posts\/987514981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/media\/987515341"}],"wp:attachment":[{"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/media?parent=987514981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/categories?post=987514981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/higher5.de\/blog\/wp-json\/wp\/v2\/tags?post=987514981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}