{"id":987508848,"date":"2025-07-03T16:07:02","date_gmt":"2025-07-03T14:07:02","guid":{"rendered":"https:\/\/web-wuppertal.de\/?page_id=987508848"},"modified":"2025-09-14T08:13:31","modified_gmt":"2025-09-14T06:13:31","slug":"seo-texte-erstellen","status":"publish","type":"page","link":"https:\/\/higher5.de\/agentur\/siegen\/seo\/seo-texte-erstellen\/","title":{"rendered":"SEO-Texte erstel\u00adlen Siegen \u2014 Suchma\u00adschi\u00adnen\u00adop\u00adti\u00admierte Texte"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201c1\u201d admin_label=\u201cDivi Flexile Hero Section 122\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_direction=\u201c0deg\u201d background_color_gradient_stops=\u201d#8898a5 0%|#c0c9d0 100%\u201d background_image=\u201chttps:\/\/higher5.de\/agentur\/siegen\/wp-content\/uploads\/img-header-seo-texte-erstellen-siegen.jpg\u201d width=\u201c100%\u201d 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src=\u201chttps:\/\/higher5.de\/agentur\/siegen\/wp-content\/uploads\/img-header-seo-texte-erstellen-siegen.jpg\u201d alt=\u201cSEO Texte erstel\u00adlen Siegen\u201d title_text=\u201cSEO Texte erstel\u00adlen Siegen\u201d align=\u201ccenter\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width_tablet=\u201d\u201d max_width_phone=\u201d\u201d max_width_last_edited=\u201con|phone\u201d custom_margin=\u201c0px||-17px||false|false\u201d custom_padding=\u201c0px||0px||false|false\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201c3_5,2_5\u201d custom_padding_last_edited=\u201con|phone\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c90%\u201d max_width=\u201c96%\u201d custom_margin=\u201d||20vh||false|false\u201d custom_padding=\u201d||60px||false|false\u201d custom_padding_tablet=\u201d||50px||false|false\u201d 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custom_padding=\u201d||0px||false|false\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_blurb disabled_on=\u201coff|off|on\u201d admin_label=\u201cInformationstext\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||||false|false\u201d animation_style=\u201czoom\u201d animation_duration=\u201c2000ms\u201d animation_delay=\u201c750ms\u201d border_width_top=\u201c2px\u201d border_color_top=\u201d#2f3e4e\u201d global_colors_info=\u201d{}\u201d][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201crgba(255,255,255,0.7)\u201d border_radii=\u201con|20px|20px|20px|20px\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb content_max_width=\u201c100%\u201d module_class=\u201cavs-keyvisual-header\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cRGBA(255,255,255,0)\u201d max_width=\u201c100%\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201c15px|15px|15px|15px|true|true\u201d animation_style=\u201cfade\u201d animation_duration=\u201c2500ms\u201d animation_delay=\u201c500ms\u201d text_orientation_tablet=\u201ccenter\u201d text_orientation_phone=\u201ccenter\u201d text_orientation_last_edited=\u201con|tablet\u201d module_alignment_tablet=\u201d\u201d module_alignment_phone=\u201d\u201d module_alignment_last_edited=\u201con|tablet\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h1>TYPO3 <span class=\"dummy\"> Beratung<\/span><\/h1>\n<h3>Beratung zu TYPO3 \u2013 dem Enter\u00adprise CMS<\/h3>\n<p>[\/et_pb_blurb][et_pb_button button_text=\u201cWas k\u00f6nnen wir heute f\u00fcr Sie tun?\u201d button_alignment=\u201cleft\u201d button_alignment_tablet=\u201ccenter\u201d button_alignment_phone=\u201ccenter\u201d button_alignment_last_edited=\u201con|tablet\u201d module_class=\u201cbtn-cta-header popup-contact-form\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c1.2em\u201d button_text_color=\u201d#2e3e4d\u201d button_bg_color=\u201crgba(255,255,255,0.5)\u201d button_border_width=\u201c2px\u201d button_border_color=\u201d#2e3e4d\u201d button_border_radius=\u201c10px\u201d button_font=\u201d|||||on|||\u201d button_use_icon=\u201coff\u201d custom_margin=\u201c2.5em||20px|1em|false|false\u201d custom_margin_tablet=\u201d-1em||2em||false|false\u201d custom_margin_phone=\u201d-1em||2em||false|false\u201d custom_margin_last_edited=\u201con|tablet\u201d custom_padding=\u201c9px|30px|6px|30px|false|true\u201d animation_style=\u201cslide\u201d animation_direction=\u201cleft\u201d animation_duration=\u201c2000ms\u201d animation_delay=\u201c1500ms\u201d animation_intensity_slide=\u201c30%\u201d button_text_size_tablet=\u201c1.2em\u201d button_text_size_phone=\u201c1.2em\u201d button_text_size_last_edited=\u201con|tablet\u201d box_shadow_style=\u201cpreset1\u201d box_shadow_vertical=\u201c0px\u201d box_shadow_blur=\u201c0px\u201d box_shadow_color=\u201crgba(255,255,255,0.3)\u201d global_colors_info=\u201d{}\u201d button_bg_color__hover_enabled=\u201con|hover\u201d button_bg_color__hover=\u201crgba(255,255,255,0.8)\u201d button_bg_enable_color__hover=\u201con\u201d button_text_color__hover_enabled=\u201con|hover\u201d button_text_color__hover=\u201d#a0005d\u201d button_border_color__hover_enabled=\u201con|hover\u201d button_border_color__hover=\u201c#000000\u201d button_border_radius__hover_enabled=\u201con|hover\u201d button_border_radius__hover=\u201c10px\u201d button_text__hover_enabled=\u201coff|desktop\u201d button_text__hover=\u201cJetzt Bewer\u00adben\u201d box_shadow_spread__hover_enabled=\u201con|hover\u201d box_shadow_spread__hover=\u201c6px\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cSektion-Teiler\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#FFFFFF\u201d z_index=\u201c999\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d height=\u201c2em\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||0px||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#2f3e4e\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d height=\u201c0.5em\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||0px||false|false\u201d animation_style=\u201cslide\u201d animation_direction=\u201cleft\u201d animation_duration=\u201c2000ms\u201d animation_delay=\u201c1500ms\u201d animation_intensity_slide=\u201c35%\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cContent-Bereich-Text\u201d module_class=\u201ccontent-header-main\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#FFFFFF\u201d z_index=\u201c999\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||0px||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_row use_custom_gutter=\u201con\u201d disabled_on=\u201coff|off|off\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d width=\u201c94%\u201d max_width=\u201c1600px\u201d custom_margin=\u201d||4em||false|false\u201d custom_margin_tablet=\u201d||0em||false|false\u201d custom_margin_phone=\u201d||0em||false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d animation_style=\u201cslide\u201d animation_direction=\u201cbottom\u201d animation_intensity_slide=\u201c10%\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d global_colors_info=\u201d{}\u201d][et_pb_icon font_icon=\u201cG||divi||400\u201d icon_color=\u201d#2f3e4e\u201d icon_width=\u201c36px\u201d align=\u201cleft\u201d admin_label=\u201cH\u2011Icon\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c2em||||false|false\u201d custom_padding=\u201d||0.25em||false|false\u201d global_module=\u201c987497599\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_divider color=\u201crgba(0,54,76,0.62)\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cH\u2011Teiler\u201d _builder_version=\u201c4.27.2\u201d _module_preset=\u201cdefault\u201d background_enable_mask_style=\u201con\u201d width=\u201c100%\u201d custom_margin=\u201d||21px||false|false\u201d custom_margin_tablet=\u201d||||false|false\u201d custom_margin_phone=\u201d||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|||\u201d border_color_bottom=\u201crgba(0,54,76,0.62)\u201d global_module=\u201c987497592\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_divider][et_pb_text module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>SEO-Texte erstel\u00adlen Siegen \u2013<br>\n<span class=\"dummy\">Inhalte, die bei Google und Kunden punkten <\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Eine Website steht und f\u00e4llt mit ihren Inhal\u00adten.<\/p>\n<p>Quali\u00adta\u00adtiv hochwer\u00adtige und profes\u00adsio\u00adnell optimierte Texte sind entschei\u00addend daf\u00fcr, ob Ihre Website von Besuchern gesch\u00e4tzt wird \u2013 und ob sie bei Google &amp; Co. die Sicht\u00adbar\u00adkeit erreicht, die Sie sich w\u00fcnschen.<\/p>\n<p>Nat\u00fcr\u00adlich k\u00f6nnen Sie Ihre Webtexte selbst verfas\u00adsen. Doch oft lohnt es sich, das <em>SEO-Texte erstel\u00adlen in Siegen<\/em> in erfah\u00adrene H\u00e4nde zu legen. Aber worin liegt eigent\u00adlich der Unter\u00adschied zwischen <a href=\"\/agentur\/siegen\/webdesign\/erstellen-von-webtexten\">herk\u00f6mm\u00adli\u00adchen Inhal\u00adten<\/a> und profes\u00adsio\u00adnell erstell\u00adten SEO-Texten?<\/p>\n<p>Sicher\u00adlich haben Sie sich schon einmal gefragt, warum bestimmte Websites in den Suchergeb\u00adnis\u00adsen weit oben auftau\u00adchen, w\u00e4hrend andere kaum sicht\u00adbar sind. Neben Technik und Design ist es vor allem der Text, der z\u00e4hlt: gut struk\u00adtu\u00adriert, mit den richti\u00adgen Keywords verse\u00adhen und so aufbe\u00adrei\u00adtet, dass sowohl Suchma\u00adschi\u00adnen als auch Leser davon profi\u00adtie\u00adren.<\/p>\n<p>Das <strong>SEO-Texte erstel\u00adlen in Siegen<\/strong> ist weit mehr als das Einf\u00fc\u00adgen von Schlag\u00adw\u00f6r\u00adtern. Es erfor\u00addert ein Gesp\u00fcr f\u00fcr Sprache, eine klare Strate\u00adgie und das Verst\u00e4nd\u00adnis f\u00fcr die aktuel\u00adlen Anfor\u00adde\u00adrun\u00adgen der Suchma\u00adschi\u00adnen. Nur so entsteht Content, der Ihre Website nach vorne bringt \u2013 und bei Ihren Besuchern \u00fcberzeugt.<\/p>\n<p>Verlas\u00adsen Sie sich auf unsere Exper\u00adtise, wenn es um SEO-Texte geht, die Wirkung zeigen und nachhal\u00adtig zu Ihrem Online-Erfolg beitra\u00adgen.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u201cJetzt Beratung einho\u00adlen\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201cpopup-contact-form\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c1.3em\u201d button_text_color=\u201d#2f3e4e\u201d button_border_radius=\u201c20px\u201d button_font=\u201d|||||on|||\u201d button_icon=\u201cI||divi||400\u201d button_icon_color=\u201d#2f3e4e\u201d custom_margin=\u201c4em||2em||false|false\u201d custom_padding=\u201c8px||||false|false\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][et_pb_text disabled_on=\u201con|on|on\u201d admin_label=\u201cInfobox\u201d module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c5px|20px|20px|20px|false|true\u201d custom_padding_tablet=\u201c20px|20px|20px|20px|true|true\u201d custom_padding_phone=\u201c20px|20px|20px|20px|true|true\u201d custom_padding_last_edited=\u201con|desktop\u201d background_last_edited=\u201con|desktop\u201d background_enable_mask_style_tablet=\u201coff\u201d border_color_all=\u201d#7f888c\u201d border_width_left=\u201c0px\u201d box_shadow_style=\u201cpreset1\u201d disabled=\u201con\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h4>\u00dcberschrift<\/h4>\n<p>Fluss\u00adtext<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cContent-Bereich-Text\u201d module_class=\u201ccontent-header-main\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#FFFFFF\u201d z_index=\u201c999\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||0px||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_row use_custom_gutter=\u201con\u201d disabled_on=\u201coff|off|off\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d width=\u201c94%\u201d max_width=\u201c1800px\u201d custom_margin=\u201d||4em||false|false\u201d custom_margin_tablet=\u201d||0em||false|false\u201d custom_margin_phone=\u201d||0em||false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d animation_style=\u201cslide\u201d animation_direction=\u201cbottom\u201d animation_intensity_slide=\u201c10%\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d global_colors_info=\u201d{}\u201d][et_pb_icon font_icon=\u201cG||divi||400\u201d icon_color=\u201d#2f3e4e\u201d icon_width=\u201c36px\u201d align=\u201cleft\u201d admin_label=\u201cH\u2011Icon\u201d _builder_version=\u201c4.27.0\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c2em||||false|false\u201d custom_padding=\u201d||0.25em||false|false\u201d global_module=\u201c987497599\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_icon][et_pb_divider color=\u201crgba(0,54,76,0.62)\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cH\u2011Teiler\u201d _builder_version=\u201c4.27.2\u201d _module_preset=\u201cdefault\u201d background_enable_mask_style=\u201con\u201d width=\u201c100%\u201d custom_margin=\u201d||21px||false|false\u201d custom_margin_tablet=\u201d||||false|false\u201d custom_margin_phone=\u201d||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|||\u201d border_color_bottom=\u201crgba(0,54,76,0.62)\u201d global_module=\u201c987497592\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{}\u201d][\/et_pb_divider][et_pb_tabs admin_label=\u201d### REGIS\u00adTER\u00adKARTE ###\u201d module_class=\u201cavs-tabs avs-hide-at-start\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d max_width=\u201c1000%\u201d custom_margin=\u201d||4em||false|false\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201cpost_content\u201d sticky_enabled=\u201c0\u201d][et_pb_tab title=\u201d\u2615\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201cpost_content\u201d][\/et_pb_tab][et_pb_tab title=\u201cEinzelaspekte\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201cpost_content\u201d sticky_enabled=\u201c0\u201d]<\/p>\n<h3>Warum Sie auf profes\u00adsio\u00adnelle SEO Texte Siegen setzen sollten:<\/h3>\n<ul>\n<li><strong>H\u00f6here Sicht\u00adbar\u00adkeit: <br><\/strong>Mit den richti\u00adgen Texten werden Unter\u00adneh\u00admen in ihrer Zielgruppe und bei Google besser gefun\u00adden.<\/li>\n<li><strong>Verbes\u00adserte Reich\u00adweite: <br><\/strong>Ziel ist eine nachhal\u00adtige Steige\u00adrung des organi\u00adschen Traffics, was zu mehr Inter\u00ades\u00adsen\u00adten f\u00fchrt.<\/li>\n<li><strong>Vertrauen aufbauen: <br><\/strong>Authen\u00adti\u00adsche und pers\u00f6n\u00adli\u00adche Texte, welche die Leistun\u00adgen und das Angebot Ihres Unter\u00adneh\u00admens wider\u00adspie\u00adgeln.<\/li>\n<li><strong>Langfris\u00adti\u00adger Erfolg: <br><\/strong>Suchma\u00adschi\u00adnen\u00adop\u00adti\u00admie\u00adrung ist ein fortlau\u00adfen\u00adder Prozess, der die Wettbe\u00adwerbs\u00adpo\u00adsi\u00adtion st\u00e4rkt.<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=\u201cSchwerpunkte\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201cpost_content\u201d sticky_enabled=\u201c0\u201d]<\/p>\n<h3>Unsere Schwer\u00adpunkte rund um SEO Texte Siegen<\/h3>\n<ul>\n<li><strong>Umfas\u00adsen\u00addes SEO-Know-how<\/strong>: <br>Kombi\u00adna\u00adtion aus Strate\u00adgie, Kreati\u00advi\u00adt\u00e4t und techni\u00adschem Wissen, um ma\u00dfge\u00adschnei\u00adderte L\u00f6sun\u00adgen zu entwi\u00adckeln.<\/li>\n<li><strong>Umfas\u00adsende Optimie\u00adrung:<\/strong> <br>Sowohl inhalt\u00adli\u00adche als auch techni\u00adsche Optimie\u00adrung der Website, um Top-Platzie\u00adrun\u00adgen in den Suchergeb\u00adnis\u00adsen zu errei\u00adchen.<\/li>\n<li><strong>Hochwer\u00adtige Inhalte:<\/strong> <br>Erstel\u00adlung von SEO-freund\u00adli\u00adchen Texten f\u00fcr Landing\u00adpa\u00adges, Leistungs\u00adbe\u00adschrei\u00adbun\u00adgen, Produkt\u00adbe\u00adschrei\u00adbun\u00adgen und Artikel.<\/li>\n<li><strong>Conten\u00adter\u00adstel\u00adlung:<br><\/strong>Erstel\u00adlung von hochwer\u00adti\u00adgem Content, der Mehrwert schafft und Ihre Besucher \u00fcberzeugt.<\/li>\n<li><strong>Strate\u00adgi\u00adsche Keyword\u00adana\u00adlyse:<br><\/strong>Fundierte Recher\u00adche und Auswahl relevan\u00adter Suchbe\u00adgriffe, um die Sicht\u00adbar\u00adkeit in den Suchergeb\u00adnis\u00adsen zu verbes\u00adsern.<\/li>\n<li><strong>Keyword-Integra\u00adtion<\/strong> in die Web-Inhalts\u00adsei\u00adten und SEO Texte.<\/li>\n<li><strong>Zielgrup\u00adpen\u00adan\u00adspra\u00adche<\/strong>:<br>Direkte und \u00fcberzeu\u00adgende Anspra\u00adche Ihrer Zielgruppe.<\/li>\n<\/ul>\n<p>[\/et_pb_tab][\/et_pb_tabs][et_pb_text module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>Suchma\u00adschi\u00adnen\u00adop\u00adti\u00admierte<br><span class=\"dummy\">Texte erstel\u00adlen<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=\u201cavs-list-checkmark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c1000px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Der wohl inter\u00ades\u00adsan\u00adteste Einwand gegen suchma\u00adschi\u00adnen\u00adop\u00adti\u00admier\u00adten Texten, den wir bisher zu h\u00f6ren bekom\u00admen haben, lautete: <em>\u201eWarum sollte irgend\u00adje\u00admand Texte f\u00fcr Suchma\u00adschi\u00adnen schrei\u00adben? Ich m\u00f6chte Menschen anspre\u00adchen!\u201c<\/em><\/p>\n<p>Ein gutes Argument \u2013 schauen wir uns das Ganze einmal genauer an:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cContent-Bereich-Leistungs-Boxen\u201d module_class=\u201ccontent-header-main\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#FFFFFF\u201d z_index=\u201c999\u201d width=\u201c100%\u201d max_width=\u201c100%\u201d custom_margin=\u201c0px||0px||false|false\u201d custom_padding=\u201c0px||0px||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201c1_3,1_3,1_3\u201d use_custom_gutter=\u201con\u201d make_equal=\u201con\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201cavs-infobox avs-btn-box\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d width=\u201c94%\u201d max_width=\u201c1800px\u201d custom_margin=\u201d||-0.25em||false|false\u201d animation_style=\u201cslide\u201d animation_direction=\u201cbottom\u201d animation_intensity_slide=\u201c10%\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c1_3\u201d module_class=\u201cet-show-more-container\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#5f6973\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb content_max_width=\u201c100%\u201d module_class=\u201cavs-h4-infobox-box-numbers avs-btn-box avs-list-check\u00admark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d header_text_color=\u201c#5f6973\u201d header_font_size=\u201c3.5em\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201c15px|15px||15px|false|false\u201d animation_style=\u201cfade\u201d animation_direction=\u201cleft\u201d animation_duration=\u201c1500ms\u201d animation_delay=\u201c500ms\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h4>01<\/h4>\n<h2>Textre\u00adle\u00advanz<\/h2>\n<p>Auch ein Gigant wie Google kann es sich nicht leisten, Suchen\u00adden irrele\u00advante Suchergeb\u00adnisse zu pr\u00e4sen\u00adtie\u00adren. Das w\u00fcrde dazu f\u00fchren, dass Nutzer sich schnell nach einer anderen und besse\u00adren Suchma\u00adschine umsehen.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=\u201c100%\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201cavs-h4-infobox-box-numbers avs-btn-box avs-list-check\u00admark et-show-more-content\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d header_text_color=\u201c#5f6973\u201d header_font_size=\u201c3.5em\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d|15px|1em|15px|false|false\u201d animation_style=\u201cfade\u201d animation_direction=\u201cleft\u201d animation_duration=\u201c1500ms\u201d animation_delay=\u201c500ms\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Die Algorith\u00admen von Suchma\u00adschi\u00adnen sind deshalb so ausge\u00adlegt, dass sie Texte auf <strong>Relevanz<\/strong> pr\u00fcfen. Relevanz ist aber genau dann gegeben, wenn eine Inhalts\u00adseite eines Webauf\u00adtritts bestm\u00f6g\u00adlich zu dem passt, was der Benut\u00adzer sucht. Relevanz ist also gegeben, wenn <strong>Menschen<\/strong> den Inhalt als gewinn\u00adbrin\u00adgend und zielf\u00fch\u00adrend einstu\u00adfen.<\/p>\n<p>Es ist somit entschei\u00addend, den Inhalt so aufzu\u00adbe\u00adrei\u00adten, dass ihn Suchma\u00adschi\u00adnen als m\u00f6glichst relevant einstu\u00adfen. Und dabei spielt der Inhalts\u00adtext zwar nicht die einzige, wohl aber eine entschei\u00addende Rolle.<\/p>\n<p>Wichtig ist letzt\u00adend\u00adlich das Wissen dar\u00fcber, was f\u00fcr Suchma\u00adschi\u00adnen relevant ist und wie sie einen Websei\u00adten\u00adtext analy\u00adsie\u00adren und gewich\u00adten.<\/p>\n<p>[\/et_pb_blurb][et_pb_button button_text=\u201cMehr erfah\u00adren\u201d button_alignment=\u201ccenter\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cBTN \u2014 Mehr erfah\u00adren\u201d module_class=\u201cet-show-more-toggle\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c1.1em\u201d button_text_color=\u201d#FFFFFF\u201d button_bg_color=\u201d#8d046b\u201d button_border_width=\u201c0px\u201d button_border_color=\u201d#2f3e4e\u201d button_border_radius=\u201c12px\u201d button_use_icon=\u201coff\u201d background_layout=\u201cdark\u201d custom_margin=\u201d||2em||false|false\u201d animation_style=\u201cfade\u201d animation_duration=\u201c1500ms\u201d animation_delay=\u201c500ms\u201d global_colors_info=\u201d{}\u201d button_bg_color__hover_enabled=\u201con|hover\u201d button_bg_color__hover=\u201d#70015d\u201d button_bg_enable_color__hover=\u201con\u201d][\/et_pb_button][et_pb_code disabled_on=\u201con|on|on\u201d admin_label=\u201cVORLAGE-CSS-Code\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d disabled=\u201con\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.et-show-more-content {<!-- [et_pb_line_break_holder] -->  display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et-fb .et-show-more-content {<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et-show-more-toggle {<!-- [et_pb_line_break_holder] -->  cursor:pointer;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code disabled_on=\u201con|on|on\u201d admin_label=\u201cVORLAGE \u2014 JS-Code\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d disabled=\u201con\u201d global_colors_info=\u201d{}\u201d]<script><!-- [et_pb_line_break_holder] -->(function($) {<!-- [et_pb_line_break_holder] -->    $(document).ready(function(){<!-- [et_pb_line_break_holder] -->        $('.et-show-more-toggle').on('click', function(e) {<!-- [et_pb_line_break_holder] -->            e.preventDefault();<!-- [et_pb_line_break_holder] -->            $(e.target).closest('.et-show-more-container').children('.et-show-more-content').slideToggle(\"1000\");<!-- [et_pb_line_break_holder] -->            $(this).toggleClass('et-show-more-toggle_active');<!-- [et_pb_line_break_holder] -->            if ($(this).hasClass('et-show-more-toggle_active')) {<!-- [et_pb_line_break_holder] -->                $(this).text('Text verbergen');<!-- [et_pb_line_break_holder] -->            } else {<!-- [et_pb_line_break_holder] -->                $(this).text('Mehr erfahren');<!-- [et_pb_line_break_holder] -->            }<!-- [et_pb_line_break_holder] -->        });<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->})(jQuery);<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u201c1_3\u201d module_class=\u201cet-show-more-container\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#5f6973\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb content_max_width=\u201c100%\u201d module_class=\u201cavs-h4-infobox-box-numbers avs-btn-box avs-list-check\u00admark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d header_text_color=\u201c#5f6973\u201d header_font_size=\u201c3.5em\u201d custom_padding=\u201c15px|15px||15px|false|false\u201d animation_style=\u201cfade\u201d animation_duration=\u201c1500ms\u201d animation_delay=\u201c1000ms\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h4>02<\/h4>\n<h2>Textqua\u00adli\u00adt\u00e4t<\/h2>\n<p>Suchma\u00adschi\u00adnen sind durch\u00adaus in der Lage, gute Texte von schlech\u00adten Texten zu unter\u00adschei\u00adden. Durch den zuneh\u00admen\u00adden Einsatz von KI gilt dies heute mehr als je zuvor. Sie k\u00f6nnen sowohl im Hinblick auf Relevanz als auch auf Struk\u00adtu\u00adrie\u00adrung, Formu\u00adlie\u00adrun\u00adgen oder Recht\u00adschrei\u00adbung die Quali\u00adt\u00e4t eines Textes beurtei\u00adlen.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=\u201c100%\u201d module_class=\u201cavs-h4-infobox-box-numbers avs-btn-box avs-list-check\u00admark et-show-more-content\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d header_text_color=\u201c#5f6973\u201d header_font_size=\u201c3.5em\u201d custom_padding=\u201d|15px|1em|15px|false|false\u201d animation_style=\u201cfade\u201d animation_duration=\u201c1500ms\u201d animation_delay=\u201c1000ms\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Deshalb sollte man SEO-Texte erstel\u00adlen: solche Texte werden zwar darauf optimiert, dass Suchma\u00adschi\u00adnen sie als relevant einstu\u00adfen. Zugleich sind SEO-Texte dennoch so zu schrei\u00adben, dass sie auch f\u00fcr Menschen \u201egenie\u00df\u00adbar\u201c sind und nicht ausschlie\u00df\u00adlich auf Suchma\u00adschi\u00adnen abzie\u00adlen. Die k\u00fcnst\u00adli\u00adche Intel\u00adli\u00adgenz von Suchma\u00adschi\u00adnen verbes\u00adsert sich immer weiter und \u201ewei\u00df\u201c, was Suchende lesen m\u00f6chten. Letzt\u00adend\u00adlich sind pr\u00e4zise Infor\u00adma\u00adtio\u00adnen und eine hohe inhalt\u00adli\u00adche Relevanz auch f\u00fcr mensch\u00adli\u00adche Leser ein wichti\u00adges Quali\u00adt\u00e4ts\u00adkri\u00adte\u00adrium.<\/p>\n<p>[\/et_pb_blurb][et_pb_button button_text=\u201cMehr erfah\u00adren\u201d button_alignment=\u201ccenter\u201d disabled_on=\u201coff|off|off\u201d admin_label=\u201cBTN \u2014 Mehr erfah\u00adren\u201d module_class=\u201cet-show-more-toggle\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c1.1em\u201d button_text_color=\u201d#FFFFFF\u201d button_bg_color=\u201d#8d046b\u201d button_border_width=\u201c0px\u201d button_border_color=\u201d#2f3e4e\u201d button_border_radius=\u201c12px\u201d button_use_icon=\u201coff\u201d background_layout=\u201cdark\u201d custom_margin=\u201d||2em||false|false\u201d animation_style=\u201cfade\u201d animation_duration=\u201c1500ms\u201d animation_delay=\u201c1000ms\u201d global_colors_info=\u201d{}\u201d button_bg_color__hover_enabled=\u201con|hover\u201d button_bg_color__hover=\u201d#70015d\u201d button_bg_enable_color__hover=\u201con\u201d][\/et_pb_button][\/et_pb_column][et_pb_column type=\u201c1_3\u201d module_class=\u201cet-show-more-container\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d border_width_all=\u201c1px\u201d border_color_all=\u201c#5f6973\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb content_max_width=\u201c100%\u201d module_class=\u201cavs-h4-infobox-box-numbers avs-btn-box avs-list-check\u00admark\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d header_text_color=\u201c#5f6973\u201d header_font_size=\u201c3.5em\u201d custom_padding=\u201c15px|15px||15px|false|false\u201d animation_style=\u201cfade\u201d animation_duration=\u201c1500ms\u201d animation_delay=\u201c1000ms\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h4>03<\/h4>\n<h2>SEO-Text als Erfolgs\u00adfak\u00adtor<\/h2>\n<p>Um auf anfangs zitier\u00adtes Argument zur\u00fcck\u00adzu\u00adkom\u00admen: es sollen <strong>Menschen<\/strong> angespro\u00adchen werden. Denn <strong>Menschen<\/strong> sollen die Texte lesen. Damit Menschen die Inhalte Ihres Webauf\u00adtritts lesen k\u00f6nnen, m\u00fcssen sie Ihre Unter\u00adneh\u00admens\u00adweb\u00adseite aber erst einmal <strong>finden<\/strong>.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=\u201c100%\u201d module_class=\u201cavs-h4-infobox-box-numbers avs-btn-box avs-list-check\u00admark et-show-more-content\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d header_text_color=\u201c#5f6973\u201d header_font_size=\u201c3.5em\u201d custom_padding=\u201d|15px|1em|15px|false|false\u201d animation_style=\u201cfade\u201d animation_duration=\u201c1500ms\u201d animation_delay=\u201c1000ms\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Nat\u00fcr\u00adlich besteht die M\u00f6glich\u00adkeit, die URL Ihrer Website \u00fcber Au\u00dfen\u00adwer\u00adbung wie Plakat\u00adwer\u00adbung, Flyer, etc. bekannt machen. F\u00fcr viele kleine und mittel\u00adst\u00e4n\u00addi\u00adsche Unter\u00adneh\u00admen ist das zu aufwen\u00addig und zu teuer. Insbe\u00adson\u00addere, wenn diese Strate\u00adgie \u00fcber einen l\u00e4nge\u00adren Zeitraum aufrecht\u00aderhal\u00adten werden soll.<\/p>\n<p>Gezielte SEO-Ma\u00dfnah\u00admen sind hinge\u00adgen deutlich langle\u00adbi\u00adger und in der Regel zugleich deutlich kosten\u00adg\u00fcns\u00adti\u00adger umsetz\u00adbar. Da sich die meisten Benut\u00adzer heute (auch) \u00fcber das Inter\u00adnet infor\u00admie\u00adren, k\u00f6nnen Sie sie dort \u201eabholen\u201c. 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